Chancellor Rishi Sunak has been criticised as out-of-touch after the petrol station photo call. HM Treasury
Chancellor Rishi Sunak has been criticised as out-of-touch after the petrol station photo call. HM Treasury
Chancellor Rishi Sunak has been criticised as out-of-touch after the petrol station photo call. HM Treasury
Chancellor Rishi Sunak has been criticised as out-of-touch after the petrol station photo call. HM Treasury


Could Rishi Sunak be too super-rich to realise his British PM ambition?


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March 29, 2022

Rishi Sunak can be forgiven for wondering what on earth has hit him.

It’s true that in politics you can’t please all the people all the time, but the chancellor’s current experience takes some beating.

Conscious that he is extremely wealthy, via his wife, Akshata, daughter of Infosys founder and billionaire, N R Narayana Murthy, the chancellor decides not to be photographed filling one of his four cars, a top-of-the-line Range Rover, Lexus, BMW and Golf.

Instead, to make a point that he is trimming fuel duty to soften the blow of rising prices, he borrows a Kia belonging to a worker at the garage. Then when he goes to pay for £30 of petrol, he wrongly presents his contactless card to the bar code scanner.

The media, opposition and members of his own party go to town, accusing him of deliberately trying to disguise his fortune by using a cheap car, then showing how out of touch he is by not knowing how the payment system works. Later, he is asked: how much is a loaf of bread? He replies he paid £1.20 for a seeded Hovis. Aha, says his critics, he is fibbing, that variety is £1.75 at Tesco.

Rishi Sunak’s own background is that his immigrant father was a GP and mother a pharmacist. Photo: HM Treasury
Rishi Sunak’s own background is that his immigrant father was a GP and mother a pharmacist. Photo: HM Treasury

We should be applauding success

This is pathetic. In many countries in the world, Mr Sunak’s riches would be a matter for celebration. His father-in-law is self-made, he built his IT services empire from scratch. Good on him, and the fact that Murthy, the sixth richest man in India worth an estimated £3.1bn, gives some to Akshata, so what?

Mr Sunak’s own background is that his immigrant father was a GP and mother a pharmacist. He went to smart and expensive Winchester College (he was head boy and edited the school magazine), but on an academic scholarship and from there to Oxford University. To make ends meet, during the holidays, he worked as a waiter in a curry house.

  • Suits you sir: Unlike those of his famously crumpled former neighbour in No.10, the suits which adorn Rishi Sunak's slender frame are as smooth and sleek as the man himself. British style magazine 'GQ' is so enamoured by the cut of the Mr Sunak's jib, it even published a paean on his ability to make a navy-blue two-piece come to life. Getty Images
    Suits you sir: Unlike those of his famously crumpled former neighbour in No.10, the suits which adorn Rishi Sunak's slender frame are as smooth and sleek as the man himself. British style magazine 'GQ' is so enamoured by the cut of the Mr Sunak's jib, it even published a paean on his ability to make a navy-blue two-piece come to life. Getty Images
  • Wrist management: Bar Rolex models, very few people have their wrist snapped as intensively as the UK's chancellor on budget day. With his customary eye for the optics, Mr Sunak has turned this briefcase brandishing occasion into a fashion opportunity and his DADA charm bracelet has garnered the most attention. Getty Images
    Wrist management: Bar Rolex models, very few people have their wrist snapped as intensively as the UK's chancellor on budget day. With his customary eye for the optics, Mr Sunak has turned this briefcase brandishing occasion into a fashion opportunity and his DADA charm bracelet has garnered the most attention. Getty Images
  • Insta influenced: When it comes to social media, Mr Sunak appears to have been influenced more by Kendall Jenner than any of his political contemporaries. His feeds contain a panoply of graphics, slogans, quips and dressed-down pictures, all replete with his trademark signature. The contrast with his predecessor , Philip Hammond, is stark. Mr Hammond was as likely to be snapped in a hoodie and jeans as he was to be pictured rolling round Westminster in a pink Cadillac defenestrating wads of cash Mario Balotelli-style. Photo: Rishi Sunak/Instagram
    Insta influenced: When it comes to social media, Mr Sunak appears to have been influenced more by Kendall Jenner than any of his political contemporaries. His feeds contain a panoply of graphics, slogans, quips and dressed-down pictures, all replete with his trademark signature. The contrast with his predecessor , Philip Hammond, is stark. Mr Hammond was as likely to be snapped in a hoodie and jeans as he was to be pictured rolling round Westminster in a pink Cadillac defenestrating wads of cash Mario Balotelli-style. Photo: Rishi Sunak/Instagram
  • Star (Wars) power: Rishi Sunak raised eyebrows when he was photographed with a Star Wars-themed Coke bomb on his desk prior to 2021's spring budget. The elision of the two phenomena in one curio was less surprising to those in the know: the chancellor is both a self-confessed Coca-Cola addict and Star Wars super fan. With his prime ministerial ambitions an open secret, he will be hoping 'the force' will one day propel him from No.11 to No. 10. Photo: HM Treasury
    Star (Wars) power: Rishi Sunak raised eyebrows when he was photographed with a Star Wars-themed Coke bomb on his desk prior to 2021's spring budget. The elision of the two phenomena in one curio was less surprising to those in the know: the chancellor is both a self-confessed Coca-Cola addict and Star Wars super fan. With his prime ministerial ambitions an open secret, he will be hoping 'the force' will one day propel him from No.11 to No. 10. Photo: HM Treasury
  • 'HIIT' me baby one more time: There's a reason why Rishi Sunak stays so trim despite his aforementioned penchant for the full fat version of a well-known carbonated beverage. He is a fan of high intensity interval training (HIIT) workouts which, when time allows, he performs on his Peloton bike at 6am in the morning. Furthermore, his favourite instructor is Cody Rigsby, a New York dancer who frequently plays Britney Spears while leading his classes. The chancellor will be hoping that his career prospects don't turn 'Toxic' should he ever be implicated in the Westminster 'Partygate' scandal. Photo: HM Treasury
    'HIIT' me baby one more time: There's a reason why Rishi Sunak stays so trim despite his aforementioned penchant for the full fat version of a well-known carbonated beverage. He is a fan of high intensity interval training (HIIT) workouts which, when time allows, he performs on his Peloton bike at 6am in the morning. Furthermore, his favourite instructor is Cody Rigsby, a New York dancer who frequently plays Britney Spears while leading his classes. The chancellor will be hoping that his career prospects don't turn 'Toxic' should he ever be implicated in the Westminster 'Partygate' scandal. Photo: HM Treasury

After Oxford, he went to Stanford, on a Fulbright scholarship, to study for an MBA, which is when he met Akshata. Then he joined Goldman Sachs and subsequently moved into hedge fund management, earning himself considerable sums.

We should be applauding success like theirs, not ridiculing it. After all, for a nation, for a ruling political party, that promotes the virtues of hard work and aspiration, the Mr Sunak story has it all. Neither is he the first chancellor to hail from serious money.

This, though, is embittered, divided Britain, where tall poppies are there to be cut down, in which anyone with wealth is a source of envy. So, a Tory MP says to me that Mr Sunak will never be prime minister, “because he is too rich.”

Do I know how big Mr Sunak’s home is, in his rural North Yorkshire constituency? Before I can answer, I am informed it’s “a palace”. Then I am told about Mr Sunak’s other residences, in London and Santa Monica. Just look at his trainers, £335. He’s “greedy” apparently — this from an MP for a party that thinks nothing of taking donations from oligarchs and assorted foreign billionaires.

To make matters worse, Infosys is continuing to operate in Russia, despite the invasion of Ukraine. Akshata’s stake is all of 0.91 per cent. “Blood money!” scream the Sunaks’ detractors.

Tory MPs attack

Rishi Sunak with his wife Akshata Murthy. AFP
Rishi Sunak with his wife Akshata Murthy. AFP

Mr Sunak’s problem is that he is chancellor at a time when we’re feeling our way out of the biggest health crisis for a century. Inflation is climbing, the cost of living is due to soar, the world is in the grip of enormous economic uncertainty and turmoil — to the extent that no one knows for sure how bad it will get and how soon before a semblance of normality returns, if at all, given Russia’s hold over European energy supplies.

He’s in charge of the purse strings, too, when his next-door neighbour is prone to grand gestures, someone who thrives on extravagant promises, who loves to spend today and worry about the finances tomorrow.

This is the same prime minister that Mr Sunak could succeed, so all the while they are side by side, Boris Johnson must be wondering whether his chancellor is after the top post. Anything that is not gung-ho boosterism in support of Mr Johnson is automatically interpreted as veiled criticism, as another string to Mr Sunak’s job application.

Mr Sunak wants to be close but not that close. Determining the level of distance without it spilling into outright hostility is a dangerous balancing act.

Then there are the leadership contenders. They, or rather their followers, are briefing away, having a word here, nudging there. Mr Sunak, as the super-rich chancellor — “the richest MP” as another MP took great delight in telling me — and a favourite to win is there to be shot at, by all of them.

Pilloried either way

Mr Sunak’s instinct is to pursue a policy of low taxation. Behind his desk at Number 11 is a picture of Nigel Lawson, the Thatcherite chancellor. In a speech last month, Mr Sunak said: “I firmly believe in lower taxes” .

  • UK Chancellor of the Exchequer Rishi Sunak delivering his Spring Statement in the House of Commons. PA
    UK Chancellor of the Exchequer Rishi Sunak delivering his Spring Statement in the House of Commons. PA
  • Mr Sunak leaving 11 Downing Street for the House of Commons. Getty Images
    Mr Sunak leaving 11 Downing Street for the House of Commons. Getty Images
  • Mr Sunak runs through his Spring Statement speech in his office in 11 Downing Street. Photo: HM Treasury
    Mr Sunak runs through his Spring Statement speech in his office in 11 Downing Street. Photo: HM Treasury
  • The Chancellor holds a copy of his Spring Statement. Photo: HM Treasury
    The Chancellor holds a copy of his Spring Statement. Photo: HM Treasury
  • Mr Sunak talks to members of his Treasury team in 11 Downing Street. Photo: HM Treasury
    Mr Sunak talks to members of his Treasury team in 11 Downing Street. Photo: HM Treasury
  • Mr Sunak preparing for the statement on Sunday. Photo: HM Treasury
    Mr Sunak preparing for the statement on Sunday. Photo: HM Treasury

Saying and doing can be very different. No sooner did he become chancellor than Covid hit. Mr Sunak’s approach was to spend, to achieve some degree of stability — so we had the eating out vouchers scheme, business loans and furloughing to name just a few emergency measures — which required paying for.

The pandemic also brought to the fore weaknesses that were already present but could no longer be ignored: underfunded health and social care. That, plus being part of a government that was elected on the back of “levelling up” and a pledge to put more police officers on the streets, combined to narrow his room for manoeuvre.

Rather than reduce the tax burden he finds himself having to raise it, while being mindful of the disadvantaged grappling with steeply climbing household costs. All this with a subtext of someone who may find himself presented with the chance to be leader. Oh, and did I say he is so stinkingly well off that none of the issues confronting ordinary folk really apply to him?

Pilloried if he does, pilloried if he doesn’t. Mr Sunak doesn’t merit sympathy — he chose to go into politics, he must have been aware of the prevailing attitude to wealth, he wanted to be Mr Johnson’s chancellor, he may hold a burning desire to be Mr Johnson’s successor. Neither though does he merit the level of opprobrium he’s receiving.

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Updated: March 29, 2022, 4:58 PM